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Team Building in Action: CreativeMktGroup

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Team building can develop bonds between new teams, strengthen existing teams, and even smooth issues within volatile teams. While organizations approach us for a variety of reasons, the heart of each reason is the same: they are looking for change and transformation within their team.

CreativeMktGroup is a small marketing firm based in Richmond, VA. The company was started 3 years ago but in the past year, they have experienced a significant growth spurt, bringing on several new full-time employees and significantly expanding their list of clients.  As exciting as new growth can be, it can also be challenging and bring with it a slew of growing pains. CreativeMktGroup approached Signature Teambuilding with the TeamQuest experience in mind. From this experience, they were hoping to bond further as a team and discover individual traits they could use to increase team efficiency.

Signature Teambuilding took this team of 5 through a variety of activities on the ground and then up into the Odyssey Course for a series of team building exercises. Traversing through the ropes course together, a series of challenges presented themselves and each individual’s strengths and weaknesses quickly rose to the surface. Overcoming each obstacle, the team had to utilize trust, critical thinking skills, and communication. When a team member was feeling weak or uncertain, others offered advice, words of encouragement, or even a literal hand to hold. When faced with a complex problem, each member had a different approach to solving it, but watching them have an open discussion about the best approach was clearly indicative of their workplace relationships.

From the time they climbed the rope ladder to the moment they landed back on the ground, 4 hours had passed and the team had gone through moments of struggles, triumph, and even a few stumbles. They had confronted fears, experienced extreme vulnerability, and conquered it all, not on their own but as a complete unit. They left with a new perspective of how to solve their client’s problems and a better understanding of how each team member operated under stress. Back in the office, they still regularly discuss and implement the strategies they discovered out on the ropes course. Just because the experience is over, doesn’t mean the learning stops.

Signature Teambuilding inspires teams to change their internal behavior through our experiential learning experiences. Thank you to CreativeMktGroup for trusting the process and being open to change!

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